is a moving force.

Avida xLab is the driving force behind Avida’s technological and multi-sensory research and development.

Here, researchers, design strategists, designers, and technologists work together to test and optimize existing technologies, explore near-term emergent technologies, and experiment with future retail innovations.

Avida xLab’s mandate is to push the boundaries of multi-sensory experience design research. We do this by seeking new ideas, broadening the questions we ask, creating novel experiences and sharing the things we learn and make through exhibitions, events, and workshops.

Avida hosts industry events, lectures, and workshops at xLab periodically. Please contact info@avida.ca to register your interest in attendance.