Experience
is a moving
force

Avida xLab drives technological and multi-sensory research and development

Avida xLab is the driving force behind Avida’s technological and multi-sensory research and development.

Here, researchers, design strategists, designers, and technologists work together to test and optimize existing technologies, explore near-term emergent technologies, and experiment with future retail innovations.

Avida xLab’s mandate is to push the boundaries of multi-sensory experience design research. We do this by seeking new ideas, broadening the questions we ask, creating novel experiences and sharing the things we learn and make through exhibitions, events, and workshops.

Sight

Sight Scent Touch Sound Taste

Sight is our primary sense in which we interpret our surroundings and form the perception of our experience; in fact, it's estimated that 70% of all the sensory data we process is visual. Thoughtfully designed physical environments, visual communications, digital interactions, and products, are the essential first step in cultivating positive brand experiences and value perceptions.

Sight is our primary sense in which we interpret our surroundings and form the perception of our experience; in fact, it's estimated that 70% of all the sensory data we process is visual. Thoughtfully designed physical environments, visual communications, digital interactions, and products, are the essential first step in cultivating positive brand experiences and value perceptions.

Olfaction; the sense of smell, is the only sense that delivers instantaneous recognition and response. As the brain processes scent, it creates strong yet subtle affiliations between emotion and memory; quickly evoking reactions that can influence our mood, mindset, motivations, and behaviour.

Our first and most natural human sensing perception; we explore our world through touch and communicate through gesture. Texture, dexterity, resistance, pressure, temperature, and vibration all add up to the environmental stimuli that inform our tactile experiences.

Sound affects us on many levels because our bodies (mostly made of water) are strong conductors of sound waves. Physiologically; an unexpected sound releases cortisol which increases heart rate and breathing. Psychologically; sound can influence mood, and even trigger the release of dopamine (the feel good chemical). Cognitively; sound can distract, impeding clarity of thinking and decision making. Behaviourally; we tend to move away from unpleasant sounds, and even gravitate towards sound we find pleasing.

Taste is intertwined with all our other senses, particularly smell. Taste relies on smell for the sensory processing of the primary taste bases – sweet, salty, bitter, sour, savoury (umami). Couple this with important taste attributes like presentation, texture, and the multitude of sounds that bring taste to life and it’s no wonder we are so obsessed with food – it is quite literally a feast for the senses.

Avida xLab drives visual sensory exeprience research and development

Sight

Sight is our primary sense in which we interpret our surroundings and form the perception of our experience; in fact, it's estimated that 70% of all the sensory data we process is visual. Thoughtfully designed physical environments, visual communications, digital interactions, and products, are the essential first step in cultivating positive brand experiences and value perceptions.

Avida xLab drives scent-based sensory exeprience research and development

Scent

Olfaction; the sense of smell, is the only sense that delivers instantaneous recognition and response. As the brain processes scent, it creates strong yet subtle affiliations between emotion and memory; quickly evoking reactions that can influence our mood, mindset, motivations, and behaviour.

Avida xLab drives touch-based sensory exeprience research and development

Touch

Our first and most natural human sensing perception; we explore our world through touch and communicate through gesture. Texture, dexterity, resistance, pressure, temperature, and vibration all add up to the environmental stimuli that inform our tactile experiences.

Avida xLab drives audio sensory exeprience research and development

Sound

Sound affects us on many levels because our bodies (mostly made of water) are strong conductors of sound waves. Physiologically; an unexpected sound releases cortisol which increases heart rate and breathing. Psychologically; sound can influence mood, and even trigger the release of dopamine (the feel good chemical). Cognitively; sound can distract, impeding clarity of thinking and decision making. Behaviourally; we tend to move away from unpleasant sounds, and even gravitate towards sound we find pleasing.

Avida xLab drives taste-based sensory exeprience research and development

Taste

Taste is intertwined with all our other senses, particularly smell. Taste relies on smell for the sensory processing of the primary taste bases – sweet, salty, bitter, sour, savoury (umami). Couple this with important taste attributes like presentation, texture, and the multitude of sounds that bring taste to life and it’s no wonder we are so obsessed with food – it is quite literally a feast for the senses.

Avida hosts industry events, lectures, and workshops at xLab periodically. Please contact info@avida.ca to register your interest in attendance.

Avida xLab explores sensory exeprience design for retail
Avida xLab develops innovative sensory retail exeprience technologies
Avida xLab drives research and development into sensory exeprience design

Avida xLab

100 Lombard St, Suite 105
Toronto, ON, M5C 1N9