CEO

An entrepreneur with 20+ years of start-up and operational experience within the marketing, technology, and digital media fields; David oversees business strategy and is dedicated to building a world-class team of design strategists, designers, program managers, and technology specialists to keep Avida at the forefront of the industry.

MA

Chief Strategy & Innovation Officer

Joseph runs and manages xlab, Avida’s innovation lab dedicated to sensory experience design research. He also leads experience program design and planning, research, development, and innovation. With 12+ years of experience in consulting and design strategy, Joseph applies a human-centred approach to experience design that integrates physical and digital touchpoints for brick-and-mortar spaces.

MBA, PMP

Vice President

Nicolle oversees program management and execution of all client programs. She leads the programs team to ensure exceptional client service for successful implementation and delivery. Nicolle brings 12+ years’ experience in operations, marketing, and project management from her background launching and managing high-profile retail, brand, and marketing programs.

RGD

Senior Director of Design

Anthony leads the Avida design team, drives creative solutions, and oversees the day-to-day design operations for Retail Experience Programs. Anthony brings 17+ years’ experience in graphic and interaction design, branding, and dev from a diverse range of creative industry disciplines and technologies.

Director of Business Development

Alex works with existing and prospective clients to understand their business and uncover opportunities for growth through customer engagement. Having spent 12+ years building brand marketing campaigns and experiences for some of the most recognized retail brands in North America, Alex brings a strong understanding of how to influence consumer attitudes and behaviours.

FCCA, CPA, CGA

Director of Finance

Maruf leads the Avida accounting team and responsible for the financial operation of the company. He is a CPA who brings in more than 14 years of Financial Management experience within hyper growth companies in tech and service industries. An accountant at core, Maruf has helped companies devise/implement financial strategies and create companywide processes that compliments the strategy.