CEO

An entrepreneur with 20+ years of start-up and operational experience within the marketing, technology, and digital media fields; David oversees business strategy and is dedicated to building a world-class team of design strategists, designers, program managers, and technology specialists to keep Avida at the forefront of the industry.

MA

Chief Strategy & Innovation Officer

Joseph leads experience design strategy and drives innovation at Avida, along with client consultations, research, and human-centred experiential program and platform planning. Joseph brings 10+ years’ experience in operations, consulting and design strategy that integrates physical and digital touchpoints for bricks-and-mortar spaces.

MBA, PMP

Senior Director of Programs

Nicolle oversees program management and execution of all client programs. She leads the programs team to ensure exceptional client service for successful implementation and delivery. Nicolle brings 12+ years’ experience in operations, marketing, and project management from her background launching and managing high-profile retail, brand, and marketing programs.

B.Eng, MSc, MBA

VP of Technology & Operations

Palash leads the Technology Operations and Support Services team. He is responsible for the timely deployment and network optimization of Avida's in-market technology solutions. Palash brings 18+ years’ experience in operations, project management, and organizational development within the digital out-of-home media space.

RGD

Senior Director of Design

Anthony leads the Avida design team, drives creative solutions, and oversees the day-to-day design operations for Retail Experience Programs. Anthony brings 17+ years’ experience in graphic and interaction design, branding, and dev from a diverse range of creative industry disciplines and technologies.

Director of Business Development

Alex works with existing and prospective clients to understand their business and uncover opportunities for growth through customer engagement. Having spent 12+ years building brand marketing campaigns and experiences for some of the most recognized retail brands in North America, Alex brings a strong understanding of how to influence consumer attitudes and behaviours.

CPA, CA

Chief Financial Officer

Rav leads the Finance Team at Avida. He brings significant experience in executive leadership, strategy, corporate finance, M&A and financial reporting. Rav is a chartered accountant who is entrepreneurially driven having co-founded two previous start-ups.