Digital signage is a great option for retailers who need a flexible way to communicate with customers frequently and consistently across a store network.
At a glance, digital signage seems easy to buy and implement. But scaling digital signage across stores with variations in base-building and technology infrastructure can quickly become a headache. Add to this the need for content planning across trade areas targeting different customer segments and most retailers begin to realize they need some added bench strength.
Digital signage is a powerful communications tool that can help transform retail environments while supporting business and customer experience objectives. At Avida, we see digital signage and digital content as potential solutions to three distinct but related challenges:
The value of a digital signage program is best realized when it’s planned and deployed based on clear and prioritized business needs. Such understanding of priorities will ensure a focused program that is measurable, adaptable, and is useful when deciding where to locate screens in store and how many screens to include in the plan. This information will also influence the development of your content strategy.
Omnichannel shoppers who visit brick-and-mortar stores have various motivations and missions they set out to achieve. Digital signage programs, when designed thoughtfully based on customer insights, can be effective touchpoints that engage and support shoppers along their path to purchase.
The functional and operational realities of physical retail environments provide both opportunities and constraints for planning and deploying digital screens across a store network. Avida incorporates insights gained from studying business and shopper contexts to design technology-driven solutions that are scalable across your retail store network.
Digital Signage as a Service
Avida’s premiere digital signage offering is Digital Signage as a Service, our full-service, turnkey offering. This is a great option if your organization is ready to deploy digital signage across a large network, but you don’t have a dedicated internal team to:
A La Carte Digital Signage Solutions
Some organizations may not require our full suite of services, whether it’s because they have internal capabilities, or due to strict procurement policies. At Avida, we’re adaptable to ensure we’re able to provide the right solutions and services that make sense for your business.
Make us your sounding board and let’s figure out the best solution together.
All digital signage programs require four key things:
Avida is hardware agnostic and works with a range of original equipment manufacturers for displays, media players, and other equipment. We make hardware recommendations that work for base-building and IT integration and that balance business objectives with budgetary and operational realities.
A robust content and device management system is essential to delivering great digital signage experiences.
Avida’s content management system includes the following features and benefits:
Good content matters. Content is what your customers are ultimately engaging with in a digital signage program. Who’s your target audience? How does messaging work together across channels? What types of messages are needed? How should content look? How should assets be animated? How long should it be? In what sequence should content play? For how long? At what time of day?
These are some questions that need to be considered through content strategy and planning. Avida’s in-house team of program managers, content strategists and designers can work with you and your agency partners to ensure your screens are always live with relevant and timely content that brings your brand and products to life.
Fact: It takes teamwork and collaboration to scale digital signage effectively. Avida’s team prides itself on being the added bench strength that our clients need to ensure their digital signage programs are up and running and delivering on business objectives. Every organization is different. We’re here to help support your internal team and resources to ensure program success.
Implementing a digital signage program isn’t complex, but it can get complicated when it needs to scale across a large store network.
Whether you’re engaging internal stakeholders to define business requirements, working through your communication objectives, or changing solution providers, Avida has a systematic methodology to ensure the process is clear and well managed.
Strategy & planning
Discovery activities and contextual analysis including: stakeholder engagement, customer research, review of brand guidelines and marketing plans, content inventory, and site visits for base-building and technology infrastructure analysis. The result is a Digital Signage Program Plan that provides key experience objectives, technology recommendations, location plan, content strategy, managerial and operational considerations, and drives content design and development.
Experience design & development
Content is designed and created in this phase of work for all digital signage locations within the store. This includes design guidelines and specifications for your program. Content calendars, playlists, and trafficking schedules are created.
Procurement, hardware, software, and content testing, kitting, shipping, and installation all happen in Phase 3.
Once the digital signage program is launched, our team of program managers, technical support staff, and designers manage and monitor the program ensuring new stores are deployed and new content is developed and trafficked.