End-to-end
solutions

Avida’s end-to-end solutions are based on a clear understanding of your retail challenges.

This means working with you to identify business, brand, and customer needs. Based on these insights we plan, design, deploy, and manage impactful and engaging human-centred retail experience programs.

Retail experience
program design

Have you ever wondered how your store experience might better serve the needs of your customers, or, how technology might be better deployed to help your front-end team deliver exceptional customer experiences?

Avida creates Retail Experience Programs that help evolve your in-store experience. Avida’s Programs start with stakeholder consultations, together, we work with you to define vision, concept, story, themes, experiential priorities, and objectives that translate into touchpoints within the retail environment. This ensures experience design for a digitally-integrated in-store experience aligns with retailer and end-customer needs.

Avida helps retailers establish the vision for elevated shopping experiences.

Unforgettable retail experiences start with thinking human first.

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Multi-sensory experiences

We use the five senses as an experiential framework to expand opportunities for engagement.

Within a fraction of a second, our senses combine seeing, hearing, smelling, tasting, and touching into a meaningful whole that we experience as emotional connections and reactions. These experiences can impact our behavior; influencing perception, attention, understanding, memory, and decision-making.

Sight

Sight Scent Touch Sound Taste

Sight is our primary sense in which we interpret our surroundings and form the perception of our experience; in fact, it's estimated that 70% of all the sensory data we process is visual. Thoughtfully designed physical environments, visual communications, digital interactions, and products are the essential first step in cultivating positive brand experiences and value perceptions.

Sight is our primary sense in which we interpret our surroundings and form the perception of our experience; in fact, it is estimated that 70% of all the sensory data we process is visual. Thoughtfully designed physical environments, visual communications, digital interactions, and products is the essential first step in cultivating positive brand experiences and value perceptions.

Olfaction; the sense of smell, is the only sense that delivers instantaneous recognition and response. As the brain processes scent, it creates strong yet subtle affiliations between emotion and memory; quickly evoking reactions that can influence our mood, mindset, motivations, and behaviour.

Our first and most natural human sensing perception; we explore our world through touch and communicate through gesture. Texture, dexterity, resistance, pressure, temperature, and vibration all add up to the environmental stimuli that inform our tactile and spatial experiences.

Our bodies are mostly water (a strong conductor of sound waves) so it’s no surprise that sound affects us on many levels. Physiologically; a startling or unexpected sound can release cortisol which increases heart rate and breathing. Psychologically; sound influences our moods, and can even trigger the release of dopamine (the feel good chemical). Cognitively; sound can distract, impeding clarity of thinking and decision making. Behaviourally; we tend to move away from unpleasant sounds and even gravitate towards sound we find pleasing.

Taste is intertwined with all our other senses, particularly our sense of smell. So much so that taste relies on smell for the sensory processing of the primary taste bases – sweet, salty, bitter, sour, savoury (umami). Couple this with important taste attributes like presentation, texture, and the multitude of sounds that bring taste to life and it’s not hard to understand why we are all so obsessed with food – it is quite literally a feast for the senses.

Avida helps retailers establish the vision for elevated shopping experiences.

Digital interactive experiences

Digital interactive touchpoints within a store environment can be a great way to address shoppers who want a deeper engagement with your brand, products, or services.

Depending on your retail category and customer needs, an interactive digital experience can play a valuable role in enhancing how you deliver services and augment how customers engage with your brand story.

Talk to us about Digital Interactive solutions.

Digital signage

Digital signage is a foundational element of engaging in-store experiences.

Whether it’s used to create mood and atmosphere, or to communicate sales and promotions; beautifully designed and displayed motion graphics can bring your retail environment to life. Through digital menu boards, digital advertising, video walls, and touch/gesture-based screens, we ensure your branded content delivers in the most natural and intuitive way.

Talk to us about Digital Signage solutions.

Canada & US-wide store network deployment.

It is essential to understand the challenges of legacy systems and real estate infrastructure in order to design and deploy in-store retail experiences that are flexible, scalable, contextual, accessible, and operationally feasible for your store network.

Avida builds these considerations into our planning and implementation processes.

Discover how you can elevate your
in-store retail experiences.

Contact Avida