Avida’s unique experience design process begins with research and stakeholder consultations.
We utilize mixed research methods and stakeholder engagement techniques to gather insights that form the basis for your in-store experience vision and concept. Based on the agreed concept, Avida provides a roadmap for in-store experience design, technology requirements and specifications, content strategy, content development, implementation, and ongoing program management and technology support services.
Avida’s 8 Dimensions of Planning is a strategic design framework created specifically to help retailers manage complexity, align stakeholders, uncover deeper understanding of challenges and opportunities, and plan and design store experiences that respond to business, brand, and customer needs.
We apply the 8 Dimensions framework (what we call Dimensional Thinking) to all aspects of our work to ensure that every design decision enhances the customer experience.
Strategy & planning
Retail Experience Programs are designed in Phase 1. It starts with Discovery activities typically including documentation review, mixed methods design research, stakeholder consultations, visioning, and preliminary concept design, recommendations, and implementation plans.
Experience design & development
Design and development begins after Retail Experience Programs are agreed and approved. This phase is iterative and designs are based on the design strategy provided in the Retail Experience Program Plan.
Deployment
As design and development nears completion, Avida prepares for deployment and execution of the in-store experiential touchpoints across your retail store network.
Program management
Avida’s team of program managers and technology operations teams manage and monitor the experience to ensure a consistent customer experience that’s on strategy.
We work closely with your team during all phases of work.
Consistency is the key to lasting relationships. As an end-to-end partner for your in-store experience program, Avida provides ongoing Program Management and Technology Support services after the program has been deployed across your store network.
We pride ourselves on being the added bench-strength you’ve been looking for.
