Avida’s unique experience design process begins with research and stakeholder consultations.
We utilize mixed research methods and stakeholder engagement techniques to gather insights that form the basis for your in-store experience vision and concept. Based on the agreed concept, Avida provides a roadmap for in-store experience design, technology requirements and specifications, content strategy, content development, implementation, and ongoing program management and technology support services.
Avida’s 8 Dimensions of Planning is a strategic design framework created specifically to help retailers manage complexity, align stakeholders, uncover deeper understanding of challenges and opportunities, and plan and design store experiences that respond to business, brand, and customer needs.
We apply the 8 Dimensions framework (what we call Dimensional Thinking) to all aspects of our work to ensure that every design decision enhances the customer experience.
Key to ensuring brand integrity across channels.
Key to creating an intellectually satisfying and cohesive experience.
Key to ensuring experiential touchpoints supports and does not disrupt your service design and delivery model.
Key to ensuring products are not overshadowed by other experiential touchpoints.
Key to ensuring optimal technology integration and effective operations.
Key to planning for scale across different store sizes and types.
Key to prioritizing experiential touchpoints and messaging.
Key to ensuring the total experience comes together holistically.
Strategy & planning
Retail Experience Programs are designed in Phase 1. It starts with Discovery activities typically including documentation review, mixed methods design research, stakeholder consultations, visioning, and preliminary concept design, recommendations, and implementation plans.
Experience design & development
Design and development begins after Retail Experience Programs are agreed and approved. This phase is iterative and designs are based on the design strategy provided in the Retail Experience Program Plan.
As design and development nears completion, Avida prepares for deployment and execution of the in-store experiential touchpoints across your retail store network.
Avida’s team of program managers and technology operations teams manage and monitor the experience to ensure a consistent customer experience that’s on strategy.
We work closely with your team during all phases of work.
Consistency is the key to lasting relationships. As an end-to-end partner for your in-store experience program, Avida provides ongoing Program Management and Technology Support services after the program has been deployed across your store network.
We pride ourselves on being the added bench-strength you’ve been looking for.