Avida’s experience design methodology begins with research and stakeholder consultations. From these insights, we form the basis of your retail experience vision and concept. We then provide a roadmap for in-store experience design, technology requirements and specifications, content strategy, content development, implementation, and ongoing program management and support services.
Avida’s 8 Dimensions of Planning is a strategic framework designed specifically to help retailers manage complexity, align stakeholders, identify challenges and opportunities, and plan and design enhanced store experiences that respond to business, brand, and customer needs.
Key to ensuring brand integrity across channels.
Key to creating an intellectually satisfying and cohesive experience.
Key to ensuring experiential touchpoints supports and does not disrupt your service design and delivery model.
Key to ensuring products are not overshadowed by other experiential touchpoints.
Key to ensuring optimal technology integration and effective operations.
Key to planning for scale across different store sizes and types.
Key to prioritizing experiential touchpoints and messaging.
Key to ensuring the total experience comes together holistically.
Strategy & planning
Retail Experience Programs are designed in Phase 1. Our process begins with discovery activities that include documentation reviews, mixed research methods, stakeholder consultations, visioning, and preliminary concept design, recommendations, and implementation plans.
Experience design & development
Design and development begins after Retail Experience Programs are approved. This phase is iterative. Designs are based on the strategy provided in the Retail Experience Program Plan.
As design and development nears completion, we prepare for deployment and execution of experiential touchpoints across your in-store network.
Our team of program managers and technology operations teams manage and monitor the program to ensure a consistent customer experience that’s on strategy.
As an end-to-end partner for your in-store experience program, Avida provides ongoing program management and technology support after the program has been deployed across your store network.
We're the added bench-strength you’ve been looking for.